11 Best and Worst Licensed McDonald’s Toys From The 90s

It’s the 1990s.

You’re in the back of your parent’s car, and you’ve spotted something down the road that inspires happiness in people of all ages – the Golden Arches. You hear the blinker, and your face lights up as you realize you’re about to get treated to a McDonald’s Happy Meal. Why were you so excited? Because, along with your hamburger, french fries, and soft drink, you know that all McDonald’s Happy Meals come with a new toy. Score!

While most McDonald’s Happy Meal toys could never compare to the ‘proper’ toys you would want from the store, they were “free” and usually offered enough play value to distract you for an afternoon. Or, in some cases, inspire a lifelong obsession – but we’ll get to that in a bit.

Like most 90s kids, you probably best remember the toys that were licensed crossovers with existing toy brands, or those that were designed to promote new movies, TV shows, video games, and more.

Most of us have aged out of Happy Meals by now (although, it’s not like they card you!), but nothing now compares to what they were putting out back in the day anyway. So let’s take a trip down memory lane and look at the best and worst licensed McDonald’s toys from the Golden Era – the 90s.

Best: Disney 101 Dalmatians Figurines (1996)

Back in 96’, Cruella De Ville wasn’t the only one who wanted to get their hands on the 101 Dalmatians. To capitalize on the buzz around the Disney film, McDonald’s released a full set of spotted canine collectibles! Each Happy Meal box came with one random Dalmation from the set, meaning you had to eat a lot of Happy Meals if you wanted to get your hands on all of them.

And trust us, we definitely had more than our fair share of chicken nuggets to complete the set.

McDonald’s even released a special display case to store all your plastic puppies, which was undoubtedly the origin story for many modern-day collectors. The 101 Dalmations are also some of the most valuable Happy Meal toys today, with complete sets selling for between $100 to $200 on eBay.

Seriously, just check out this listing that sold for $215!

Worst: Michael Jordan Fitness Fun (1992)

Michael Jordan was king during the 90s, having set a new benchmark for how an athlete could promote themselves by collaborating with major brands like Nike. Unfortunately, this 1992 promotion with McDonald’s was far from a slam dunk, and even farther from something we actually wanted as kids.

The Michael Jordan Fitness Fun set consisted of miniature plastic sports equipment, including a baseball, football, basketball, jump rope, flying disc, squeeze bottle, and stopwatch. However, upon getting home with their new ‘fitness’ equipment, kids would realize that the balls deflated too easily, and that the jump rope was far too short to actually use. You couldn’t even count on the 30-second stopwatch since it didn’t work half the time.

Basically, each toy was just as fun as the flying disc, but only when you tossed them into the trash can like a stylish 3-pointer.

The McDonald’s X Jordan partnership would eventually be redeemed by a sweet set of Space Jam toys in 1996. And, since we couldn’t find a commercial for the Fitness Fun toys, here’s an ad for that instead!

Trust us, you’re better off.

Best: Teenie Beanies (1997 – 2000)

The cute and cuddly Beanie Babies were one of the biggest obsessions of the 90s, so it was only a matter of time before old Mickey D’s would take advantage of the toys’ popularity and feature them as Happy Meal toys – creating the Teenie Beanie Babies in the process. Mcdonald’s would release official new Teenie Beanie Babies periodically between 1997 and 2000, and they even came complete with their own official TY tag. The Teenie Beanie Babies weren’t like other Happy Meal toys though. These puppies cost an extra $2 with your order, which was kind of a big ask when previous sets were free.

Thanks to the craze around collecting every Beanie Baby, the Teenie Beanie Baby promotion caused more than a few incidents as people fought over them in-store. One McDonald’s employee in Miami was charged with stealing Teenie Beanie Babies from their restaurant, presumably to sell them later. Beanie Baby mania spared no one, and Teenie Beanie Babies inspired people to be just as crazy as their bigger brothers and sisters.

Despite the drama, the Teenie Beanie Babies are still some of the best Happy Meal toys released in the 90s. Some sets, like the Mini International, have also become very valuable, selling for upwards of $1000 on eBay in some cases.

If you think that’s impressive, you haven’t seen anything yet! Check out our guide to the most valuable Beanie Babies for some jaw-dropping numbers, or our other Beanie Baby content for some fascinating stories. You might be shocked by what your Beanie Babies are worth today!

Worst: Hercules Fitness Toys (1998)

To promote the release of Disney’s Hercules on VHS, McDonald’s released a set of character-themed sports accessories. This crossover couldn’t live up to the original Hercules tie-in toy set, which featured cool figures like the Hydra. Instead, we got the Zeus Football and Eye of Fates hacky sack ball. Our parents probably appreciated the idea of us getting “toys” that encouraged us to be active, but these were barely toys, and hardly fun.

Still, we’ll admit the Hercules Sports Bottle is a pretty cool bit of merchandise directly from the movie, but it’s not enough to save this promotion from going on the naughty list.

Best: ‘Mighty Morphin’ Power Rangers: The Movie, Toy Set 2 (1995)

As a beloved staple of children’s pop culture, McDonald’s has released quite a few Power Rangers toys with their Happy Meal boxes over the decades. However, things really kicked off in the ’90s with the promotion of the ‘Mighty Morphin’ Power Rangers. First, there was a set of Pogs, then came two toy sets to promote the 1995 feature film. At the time, this new collection was the most fun you could get in a McDonald’s box.

Toy set 1 was comprised of a few unremarkable gadgets, including the PowerMorpher Buckle, Power Siren, and Alien Detector. Toy set 2 was far more popular since it featured actual action figures of the six rangers and their iconic NinjaZord vehicles. All ’90s boys and girls really wanted was to collect robots and ninja toys, and these sets proved that.

Each ranger was relatively well made, with an impressive level of articulation. But this extra quality came at a price since, unlike toy set 1, they weren’t free but instead could be purchased with any meal order for an extra $2. Another racket, just like the Teenie Beanie Babies. We’ve always been onto you, McDonalds!

For many 90s kids, these rangers are the epitome of classic Happy Meal toys. In fact, the Red Ranger was even recently reintroduced in 2019 as part of McDonald’s 40th Anniversary toy set.

Worst: The Lion King 2: Simba’s Pride Stuffed Animals (1998)

The plush toys released for this direct-to-video sequel deserve to go directly into your trash can, along with the entire Michael Jordan Fitness Fun set.

While it seems like McDonald’s was trying to put in a little more effort with this one, all they actually managed to achieve was to create nightmare versions of our beloved Lion King characters. Even as adults, it’s difficult to understand how Disney cleared these figurines.

While they’re all pretty bad, Timon and Simba look the most disturbing.

Best: Inspector Gadget (1999)

Go-go Gadget Happy Meal toy!

To help promote Disney’s 1999 live-action adaptation of the iconic Inspector Gadget cartoon from the ’80s, McDonald’s brought out an eight-piece figurine of the titular detective that put other toys to shame. 

Every time they visited McDonald’s, kids could get one of the eight body parts needed to assemble the complete Inspector Gadget figurine. Appropriately, each body part also had its own unique gadget function (for example, one arm had a grabbing hand while the other could squirt water), and the fully assembled toy would stand over 11” tall.

In many ways, Inspector Gadget is the perfect Happy Meal toy. Each piece was worth collecting in its own right, while obtaining all of them allowed kids to create something unique they couldn’t just buy off the shelf anywhere else.

While the movie this toy was made to promote isn’t well-remembered, for many 90s kids, this was one of the best toys they ever got from McDonald’s Happy Meal.

Worst: Sky Dancers (1997)

When they launched in time for the 1994 holiday season, Sky Dancers flew to the top of every little girl’s Christmas list. Part doll, part aerial missile, the Sky Dancers could be launched into the air and twirl around like a helicopter before plummeting back to earth.

However, in 1997 McDonald’s seemed to misunderstand the novelty of the Sky Dancers. Little girls who grabbed these toys were let down when they realized they couldn’t actually fly, but could only spin aggressively dance on the spot. Parents were even more let down when those very same toys attacked them from out of nowhere. Those things got some seriously powerful spins!

But who doesn’t love a dinner with a side of danger?

Best: McDonald’s Furbys (1999)

Love them or hate them, Furbys were all the rage during the 90s. McDonald’s knew that, and including them in kids’ meals was the best way they could capitalize on the craze.

These little Furbys were actually quite well made, and are now worth a decent amount as collectors’ items (as of writing, a full set of 90s McDonald’s Furbies has sold for a cool $175!).

The best part? Unlike their more expensive cousins, these Furbys didn’t wake up during the night with malicious intent. Don’t believe us? Check out our blog where we reveal the truth about evil Furby.

Worst: Barbie Figures (1991)

As one of the most iconic children’s toys of all time, there’s been no shortage of Barbie Happy Meal toys over the years.

In fact, Hot Wheels and Barbie would become an iconic Happy Meal pairing that’s been repeated several times, and even as recently as 2019!

Unfortunately, Barbie fans were seriously let down in 1991 by the solid plastic figures they found in their Happy Meals. Other than appearing very cheaply made, these figurines had no articulation or interactivity. They were just solid blocks of plastic depicting Barbie in different outfits.

Talk about a letdown.

We just wish McDonald’s had been honest and advertised these ‘toys’ as the paperweights they were clearly designed to be. If you’re after the truly awesome Barbie dolls that are out there, you can check out our guide to Barbie collecting.

Best: Snoopy World Tour (1998-1999)

There are few cartoon characters in TV history that are as iconic as Snoopy.

Other than hanging with the Peanuts gang, between 1998 and 1999 you could also find him at Mickey D’s through two sets of 28 different Snoopy figures you could collect (which was a little more attainable than the 101 Dalmatians). Even better, each figurine represented different places around the world.

Like the Dalmatians, there was also a special display and carrying case that was designed for the collection. As you might expect, the true value of these figures is as collectibles. As of writing, a full collection can sell for over $200 on eBay (this one sold recently for $93), and even a single figure can be worth as much as $20 or more to the right buyer.

So, if you know you have one lying around somewhere, it might be worth snooping around for it!

Are McDonald’s Happy Meal toys from the 90s worth anything?

Since McDonald’s toys are some of the cheapest and most mass-produced toys ever to exist, most of them are only worth their weight in plastic.

Except for the Michael Jordan Fitness Fun nonsense. Those aren’t even worth that.

However, we did feature a few standouts in this list, like Snoopy and the 101 Dalmatians. These have decent value as collector’s items, and even more value as pieces of ’90s nostalgia.

Like any vintage toy, old McDonald’s toys from the 90s will be worth more in mint condition and as part of a complete set. However, since most of these toys were immediately manhandled by greasy, salt-encrusted kid fingers, a mint-condition specimen is hard to find.

Still, these toys were a cheap distraction meant to be enjoyed right out of the box, so we can’t be too upset they aren’t all coveted collector’s items today.

What about you? Did you have one of those frustrating Halloween pails, or maybe some of those awesome Magic School Bus toys? Let us know what toys you remember in the comments. We would love to hear about it!

Peeps Ask!

What was the first ever Happy Meal toy?

Even before kids’ meals became a thing, Mcdonald’s had special toys based on brand mascots like Ronald McDonald himself. However, the first real Happy Meal toys came in 1979 and were very simple items like McDonald’s branded stencils, bracelets, puzzles, and spinning tops. While this wasn’t the most exciting start, the same year, McDonald’s would partner with Star Trek: The Motion Picture to create the first of many licensed crossovers.

What are the 50 Disney McDonald’s toys?

The 50 Disney McDonald’s toys refer to the eight toys released for Walt Disney World 50th anniversary in 2021. These toys included Mickey in a rocket spaceship, Pluto on a boat, Donald in a teacup, and more.

Which Happy Meal toys are worth money?

The Happy Meal toys that are worth the most money today include the TY Teenie Beanies, Robots and Underwater Monsters by Diener Keshi, the ‘Mighty Morphin’ Power Rangers, 101 Dalmatians, and Snoopy World Tour. But remember, these toys are typically only worth a substantial amount when they’re in a full set and in great condition.

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Lee Davey

Lee is curator of nostalgia and a long-time collector of loveable junk. An 80s baby, 90s kid, he knows he had it good when it came to Saturday morning cartoons. Spends his life trying to recapture the dopamine hit of playing Game Boy for the first time and believes Beanie Babies will make a fortuitous comeback. Obsessed with everything (and anything) retro, he is your trusted guide to a world of 90s toys, games and collectables.

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